Services
Market Research
At our firm, we understand that the education sector is constantly evolving, and we want to help you stay ahead of the curve. Our team of experienced researchers can provide you with in-depth insights into the K-12 market, including trends, challenges, and opportunities. Our approach to K-12 market research involves a combination of quantitative and qualitative methods, ensuring that we gather both numerical data and insights from stakeholders in the education sector. We use a variety of tools and techniques to gather and analyze data, including surveys, focus groups, and interviews.
Our research can help you:
- Understand the current and future needs of K-12 students, parents, and educators;
- Identify emerging trends in K-12 education;
- Assess the competitive landscape of K-12 education;
- Develop effective marketing strategies to reach your target audience;
- Improve your outreach to better meet the needs of K-12 students, parents, and educators.
Global Education
With globalization becoming more prevalent, students need a well-rounded education that prepares them to become responsible global citizens. Our program is designed to provide students with the skills and knowledge needed to succeed in an increasingly interconnected world.
Our consulting services will provide your school with the resources needed to develop a comprehensive Global Education Program that prepares students for success in an interconnected world. With a focus on curriculum design, faculty training, international connections, study abroad programs, and community engagement, we will equip your students with the skills and knowledge needed to become responsible global citizens.
Strategic Planning
We are dedicated to helping schools unlock their full potential through strategic planning. Our collaborative and data-driven approach ensures that your school's unique needs and aspirations are at the heart of the strategic planning process. Together, we will develop a comprehensive strategic roadmap that positions your school for long-term success, innovation, and academic excellence.
Enrollment Management
Understanding that enrollment management can be a daunting task, we are experts in the field who specialize in helping private schools develop effective strategies to attract, enroll and retain students. With our guidance and expertise, we can help you create a plan that will not only increase your student body but also improve your school's overall performance. Our approach to enrollment management is holistic and personalized. We begin by analyzing your school's current enrollment data and identifying areas of improvement. We then work with you to develop a tailored strategy that takes into account your school's unique needs, strengths, and challenges.
Financial Aid Analysis
We understand that providing quality education to students is your top priority, however we also know that financial constraints can often limit the opportunities available to families, particularly in the realm of private K-12 education. That's where we come in - our team specializes in conducting comprehensive financial aid analyses for private schools, so that you can make informed decisions about how to allocate your resources in a way that maximizes your impact and benefits your students.
Brand Development
We understand the importance of creating a strong brand for private schools to attract and retain students and families. Our team of experts has extensive experience in brand strategy, marketing, and design, and we are confident that we can help your school achieve its goals.
Based on this analysis, we will develop a brand strategy that aligns with your school’s vision and mission and distinguishes it from other private schools in the area. This strategy will include a clear positioning statement, messaging framework, and visual identity guidelines that will help your school communicate its value proposition to prospective families and students.
At the end of our engagement, you will have a strong brand that will differentiate your school in a competitive market, attract and retain students and families, and enhance your school’s reputation and credibility. We are excited to partner with you on this journey and look forward to creating a lasting impact on your school’s success.
Marketing Plan and Communication Sequence
As a seasoned marketing professional with experience in the education sector, I am confident that I can help your school increase its visibility and attract more students.
Here’s an overview of what I propose:
- Market research: Before we can develop a marketing plan, we need to understand your target audience and what motivates them to choose a private school education. We will conduct market research to gain insights into the needs and preferences of your prospective students and their parents.
- Branding and messaging: Once we have a clear understanding of your target audience, we will work on developing a strong brand identity and messaging that resonates with them. This will include creating a visual identity for your school, as well as developing key messages that differentiate your school from competitors.
- Marketing tactics: With a strong brand and messaging in place, we will develop a comprehensive marketing plan that outlines the tactics we will use to reach your target audience. This may include:
- Content marketing: We will create educational content that positions your school as a thought leader and helps build trust with your target audience.
- Paid advertising: We will use paid advertising tactics to increase your school’s visibility and reach more prospective students and parents.
- Social media marketing: We will create a social media strategy that engages with your target audience and helps build a community around your school.
- Communication sequence: In addition to developing a marketing plan, we will create a communication sequence that outlines how we will communicate with prospective students and their parents at each stage of the enrollment process. This will include email marketing campaigns, social media posts, and other tactics to keep your school top-of-mind.
- Performance measurement: Finally, we will develop a system for measuring the success of our marketing and communication efforts. This will allow us to adjust our tactics as needed and ensure that we are achieving your school’s enrollment goals.
Academic Support
Are you struggling with master schedule building, your observation and evaluation system, the need to review your curriculum, providing effective teacher professional development, or improving student retention? If so, we are here to help. We understand the challenges that private schools face in today's educational landscape. With our expert guidance, we can help you build a master schedule that meets the needs of your students, update your observation and evaluation system to ensure that your teachers are receiving the support they need to succeed, review and design your curriculum to meet the latest standards, provide teacher professional development to ensure that your staff is up to date on the latest teaching methods and practices, and develop student retention practices that will keep your students engaged and thriving.
Master Schedule Creation
Our team of experienced education professionals understands the importance of a well-designed schedule that meets the needs of both students and faculty. Our approach to master schedule creation involves a collaborative process with key stakeholders, including administrators, teachers, and students. We begin by gathering data on class sizes, course offerings, and teacher availability. From there, we work with your team to identify any specific needs or preferences for the schedule, such as block scheduling or common planning time for teachers.
Observation and Evaluation Program Design
Our approach to observation and evaluation program design is rooted in research-based best practices, and we will customize our services to meet the specific needs and goals of your school. We will help you identify key indicators of success and develop assessment tools that are valid, reliable, and aligned with your school's mission and values.
Our consulting services include:
- Needs assessment: We will conduct a comprehensive needs assessment to identify the strengths and weaknesses of your current observation and evaluation program, as well as your unique needs and goals.
- Program design: Based on the results of the needs assessment, we will work with you to design a program that is tailored to your specific needs and goals.
- Assessment tools: We will help you develop assessment tools that are valid, reliable, and aligned with your school’s mission and values.
- Implementation support: We will provide training and support to help you implement the observation and evaluation program effectively.
- Ongoing support: We will provide ongoing support to help you continuously improve the program and ensure its sustainability over time.
Curriculum Design and Review
Our team of experienced education professionals understands the importance of a well-designed curriculum that meets the needs of both students and faculty. Our approach to curriculum review and design involves a collaborative process with key stakeholders, including administrators, teachers, and students. We begin by gathering data on current curriculum offerings, student performance, and teacher feedback.
Teacher Professional Development
Are you looking for ways to improve teacher professional development? We understand that teacher professional development is crucial to the success of your school. Teachers who are up-to-date on the latest teaching methods and practices are better able to engage their students and ensure their success. Our consulting services can help you design and implement a comprehensive teacher professional development program that meets the needs of your faculty and staff.
We offer a range of services to support teacher professional development, including:
- Needs assessments: We can help you identify the specific needs of your faculty and staff, so that you can tailor your professional development program to meet those needs.
- Program design: We can work with you to design a professional development program that includes workshops, seminars, coaching sessions, and other opportunities for growth and development.
- Implementation support: We can provide ongoing support as you implement your professional development program, helping you to overcome any challenges and ensure that the program is successful.
- Evaluation and feedback: We can help you evaluate the effectiveness of your professional development program, providing feedback and recommendations for improvement.
Student Retention
Are you concerned about student retention at your school? We understand that student retention is a critical issue for private schools. Retaining students not only helps your school to maintain a stable enrollment, but it also helps to build a strong reputation and increase word-of-mouth referrals.
Our consulting services can help you develop a comprehensive student retention program that meets the needs of your students and their families. We offer a range of services to support student retention, including:
- Data analysis: We can help you analyze your enrollment data to identify trends and patterns, and to understand the factors that contribute to student retention.
- Needs assessments: We can work with you to identify the specific needs of your students and families, so that you can tailor your retention program to meet those needs.
- Program design: We can help you design a retention program that includes targeted interventions, support services, and other strategies to improve student retention.
- Implementation support: We can provide ongoing support as you implement your retention program, helping you to overcome any challenges and ensure that the program is successful.
- Evaluation and feedback: We can help you evaluate the effectiveness of your retention program, providing feedback and recommendations for improvement.